Conference week

NRF Retail's Big Show 2027 New York: every event, side event and party

NRF Retail's Big Show 2027 runs Jan 10 to Jan 12, 2027 at Jacob K. Javits Convention Center in New York, with 6 side events. The busiest date is 2027-01-09, with 4 events. Entry varies by event: invite only, check access.

At a glance

Venue
Jacob K. Javits Convention Center
Side events
4 satellite event, 1 party, 1 happy hour
Access
1 invite only, 5 check access
Updated
Oct 18, 2026

Day by day

Friday, January 8

    No events announced for this day.

    Saturday, January 9

    Sunday, January 10

    • 3:00pm to 7:30pm EST

      Supply Chain Sunday

      Satellite event · Check access

      NRF, RETHINK Retail

      Lavan New York (offsite)

      RSVP

    Monday, January 11

      No events announced for this day.

      Tuesday, January 12

        No events announced for this day.

        Time to be announced

        Where it happens

        Hosts and sponsors

        Notable speakers

        • Richard Cox

          Chief Merchandising Officer, Pacsun

        • Sun Choe

          Global Brand President, Vans

        • Caroline Brown

          Global Brand President, The North Face®

        • Nina Flood

          Global Brand President, Timberland

        • Kecia Steelman

          President & CEO, Ulta Beauty

        • Dane Mathews

          Chief Digital & Technology Officer, Taco Bell

        • Harley Finkelstein

          President, Shopify

        WON's point of view

        WON's take

        • Given the significant focus on technology and innovation, particularly AI-powered solutions, a key strategic consideration is how retail leaders can move beyond pilot programs to effectively scale these technologies across their operations to deliver tangible improvements in customer experience and operational efficiency.
        • With a large volume of industry professionals attending, and a clear emphasis on networking and partnerships, understanding the specific collaboration models that are proving most effective in retail for driving sustainability and circularity initiatives will be crucial for competitive advantage.
        • Considering the event's theme "Fast Forward" and the rapid evolution of retail, a strategic imperative for executives is to identify which emerging technologies offer not just incremental gains but truly transformative shifts in customer engagement and business models, and how to rapidly integrate these without disrupting core operations.

        Questions to ask

        • What metrics are retailers using to measure the ROI of new technology implementations, especially AI, in driving customer conversion and loyalty?
        • How are leading retail brands structuring their teams and processes to facilitate rapid adoption and integration of innovative solutions discovered at events like NRF, ensuring they don't get left behind?
        • Beyond immediate transactional benefits, how can retailers leverage the networking and partnership opportunities at NRF to build long-term, resilient supply chains and customer-centric ecosystems that adapt to future disruptions?
        Meet WON during NRF Retail's Big Show weekGet a free CX teardown before NRF Retail's Big Show

        FAQ

        What side events are at NRF Retail's Big Show 2027?
        6 side events are scheduled: SuperSaturday 2027 (Retail Orphan Initiative), Commerce Media Saturday, AI Playbook: Content and Cocktails at NRF 2027, Watson Live! Stayin' Alive at NRF 2027, Supply Chain Sunday, NRF Happy Hour (Retail AI Council).
        When is NRF Retail's Big Show 2027?
        NRF Retail's Big Show 2027 runs Jan 10 to Jan 12, 2027.
        Where is NRF Retail's Big Show 2027?
        Jacob K. Javits Convention Center, New York.
        What is the busiest night of NRF Retail's Big Show?
        2027-01-09 has the most scheduled side events, with 4. This count includes daytime events.
        Do I need a badge for NRF Retail's Big Show side events?
        1 event: invite only; 5 events: check access. Confirm each event's entry conditions before registering.
        Which side events are open to everyone?
        Open admission has not been stated for these events. Check each host's registration page.
        Is there a NRF Retail's Big Show happy hour?
        NRF Happy Hour (Retail AI Council).
        What parties are at NRF Retail's Big Show?
        Watson Live! Stayin' Alive at NRF 2027. Choose by timing, hosts and admission conditions.

        Sources

        Last updated Oct 18, 2026. Details change. Confirm on the official site.