About WON
WON brings together senior strategists, operators, designers, and engineers to redesign the experiences customers have and the operations that run businesses.
AI gives exceptional people extraordinary leverage. We built the firm around that idea.
Intelligent experiences. AI operations.
Why WON exists
Technology has changed dramatically. The way strategy, design, and technology get delivered largely has not.
Consulting tends to separate thinking from doing. Agencies often separate design from business strategy. Systems integrators start at implementation. Technology companies naturally want their product to be the answer. And most professional-services firms still generate leverage through people rather than capability.
AI changes that equation. A small group of experienced practitioners can now understand more, explore more, and build faster than a much larger team could a few years ago. Companies rarely lack access to technology. What they lack is the senior capability to decide where the value is, what should change, what should be built, and how to make it happen.
WON was designed for that reality from the first day.
Senior by design
Engagements are led and executed by experienced strategists, operators, designers, architects, and engineers. AI increases their capacity. It does not replace their judgment.
Experienced strategists, operators, designers, architects, and engineers stay directly involved from the first conversation through execution.
AI lets exceptional people analyze more information, explore more possibilities, and move from idea to working system faster. It increases capacity. It does not replace judgment.
Small, multidisciplinary teams create speed, accountability, and continuity. Clients buy direct access to the people doing the work.
Strategy through execution
Context compounds. The people who understand why something should change stay involved in how it gets designed, built, launched, and improved.
Technology agnostic
Not the technology we need to sell you.
WON is not built around a proprietary platform. Sometimes the right answer is an emerging AI-native vendor. Sometimes it is technology the client already owns. Sometimes we build something custom. Often it is a combination.
Our responsibility is to determine what creates the strongest business outcome, then design, integrate, and operate it. We work with the tools, data, and partners that fit the problem in front of us.
Two disciplines
Redesign what the customer experiences.
We understand, design, build, and continuously optimize the experiences that shape how customers discover, choose, buy, engage, return, and build relationships with businesses.
Explore Experience IntelligenceRedesign how the business operates.
We get inside the workflows and functions that run the business, reimagine how they should work, and build the agents, automation, decision systems, and infrastructure required to make the new operating model real.
Explore Operational IntelligenceIntelligent experiences. AI operations.
What we believe
We don't start by asking where AI can be deployed. We start with where value is being left behind.
Making a poor experience or a broken operation faster does not make it better.
Judgment matters. AI makes experienced practitioners more capable, not less necessary.
Use the best technology available. Build what does not exist. Nothing gets forced into the answer.
The work is not finished until the idea is real and producing an outcome.
The people
Founders, operators, designers, and engineers who have built companies, run ecommerce and operations, designed major digital experiences, shipped software, and delivered complex programs inside consumer businesses.
Dylan has spent more than 15 years building and scaling technology companies and helping consumer brands change how they sell, serve, and operate. A serial entrepreneur, software executive, and active technology investor, he founded WON to put senior practitioners directly on the work.
Julia has led digital commerce and operations for two decades across ecommerce, SaaS, and consumer brands, including NuFACE and Inveterate. She scales organizations and turns ambitious strategy into disciplined execution.
Kelsey leads Experience Intelligence. Her work spans enterprise SaaS, venture-backed commerce, and leading consumer brands, including GRIN, Thrive Causemetics, Thrive Market, and BVAccel, designing experiences that hold up commercially as well as visually.
Allyson builds the delivery organizations and operating systems behind complex programs. She led cross-functional delivery at Loop and has partnered with enterprise organizations including Tesla, Google, GE, and McKinsey.
Why I built WON
I have spent my career on both sides of this problem: building technology companies and helping consumer brands change how they operate and serve customers.
The lines between strategy, design, technology, and operations kept disappearing, and then AI changed what a small group of exceptional people could accomplish. WON is the firm I wanted to exist: senior people doing the actual work, strategy connected directly to execution, and no technology we need to force into the answer.
Backed by leading investors and operators
Aglaé Ventures
Pari Passu Venture Partners
Centre Street Partners
Founderville VCWho we work with
We work primarily across retail and consumer, travel, hospitality, financial services, and private equity portfolios.
Frequently asked
Begin
Tell us where the value is being left behind, and we will tell you what we would do about it.