# WON.ai > The AI-native intelligence and experience firm for retail, travel, hospitality, and financial services brands. We engineer experiences and operational systems that drive profitability. WON.ai is an operator-led AI consultancy. We partner with senior leadership at consumer brands and private equity sponsors to design, deploy, and operate AI-native systems across two divisions: Experience Intelligence (customer journeys, storefronts, loyalty, brand surfaces) and Operational Intelligence (AI workflows, decisioning, margin and cost compression). ## Pages - [Home](/): Overview of WON.ai's divisions, partner ecosystem, and approach. - [About](/about): Principles, people, and operating model behind WON.ai. - [Experience Intelligence](/experience-intelligence): AI-native customer experience, storefronts, and brand surfaces. - [Operational Intelligence](/operational-intelligence): Embedding AI into the operating model to compress cost and unlock margin. - [Private Equity](/private-equity): AI-led value creation for PE portfolios across retail, travel, hospitality, and financial services. - [Careers](/jobs): Open roles for operators, designers, and engineers. ## Services - [UX Engineering](/l/ux): AI-native UX engineering for retail and hospitality. - [Design](/l/design): Brand, product, and experience design from operators. - [Loyalty Intelligence](/l/loyalty): AI-redesigned loyalty programs that grow LTV and frequency. - [Rapid Shopify Redesign](/l/rapid-redesign): Focused 90-day Shopify redesign engagement.